SORT ME OUT

TitleSORT ME OUT
BrandALZHEIMER'S DISEASE ASSOCIATION OF SINGAPORE
Product / ServiceALZHEIMER'S AWARENESS
CategoryC04. Community Applications
EntrantGREY GROUP SINGAPORE, SINGAPORE
Entrant Company:GREY GROUP SINGAPORE, SINGAPORE
Advertising/Web Design Agency:GREY GROUP SINGAPORE, SINGAPORE

Credits

Name Company Position
Ali Shabaz Grey Group Singapore Chief Creative Office
Joseph Cheong Grey Group Singapore Associate Creative Director
Dunstan Lee Grey Group Singapore Copywriter
Tan Zi Wei Grey Group Singapore Art Director
Deng Yingzhi Grey Group Singapore Art Director
Boo Wei Yi Grey Group Singapore Illustrator
Shum Qi Hao Grey Group Singapore Illustrator
Sudhir Pasumarty Grey Group Singapore Senior Interactive Designer
Sandra Ong Grey Group Singapore Tv Producer
Adrian Lee Yolk Chief Technology Officer
Adrian Tee Yolk Senior Interactive Designer
Stephanie Chua Yolk Social Media Executive
Kester Poh Yolk Project Manager
Carryn Francis Grey Group Singapore Account Manager
Billy Fong Vhq Producer
Eng Yong Vhq Editor
Theresa Lee Alzheimer's Disease Association Of Singapore Executive Director

Brief Explanation

People suffering from Alzheimer's are often neglected and ignored. To get people to feel for the sufferers and support them by spreading the word, an app was created and released in Facebook to get people to experience the kind of loss a real patient goes through. The app worked because shocked everyone. As a result, the campaign turned unsuspecting Facebook users into advocates of Alzheimer's. People shared the app across 77 countries. There was a significant jump in the number of people signing up as volunteers. But most importantly, the app ended people's indifference toward the disease.

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