Title | SORT ME OUT |
Brand | ALZHEIMER'S DISEASE ASSOCIATION OF SINGAPORE |
Product / Service | ALZHEIMER'S AWARENESS |
Category | C04. Community Applications |
Entrant | GREY GROUP SINGAPORE, SINGAPORE |
Entrant Company: | GREY GROUP SINGAPORE, SINGAPORE |
Advertising/Web Design Agency: | GREY GROUP SINGAPORE, SINGAPORE |
Name | Company | Position |
---|---|---|
Ali Shabaz | Grey Group Singapore | Chief Creative Office |
Joseph Cheong | Grey Group Singapore | Associate Creative Director |
Dunstan Lee | Grey Group Singapore | Copywriter |
Tan Zi Wei | Grey Group Singapore | Art Director |
Deng Yingzhi | Grey Group Singapore | Art Director |
Boo Wei Yi | Grey Group Singapore | Illustrator |
Shum Qi Hao | Grey Group Singapore | Illustrator |
Sudhir Pasumarty | Grey Group Singapore | Senior Interactive Designer |
Sandra Ong | Grey Group Singapore | Tv Producer |
Adrian Lee | Yolk | Chief Technology Officer |
Adrian Tee | Yolk | Senior Interactive Designer |
Stephanie Chua | Yolk | Social Media Executive |
Kester Poh | Yolk | Project Manager |
Carryn Francis | Grey Group Singapore | Account Manager |
Billy Fong | Vhq | Producer |
Eng Yong | Vhq | Editor |
Theresa Lee | Alzheimer's Disease Association Of Singapore | Executive Director |
People suffering from Alzheimer's are often neglected and ignored. To get people to feel for the sufferers and support them by spreading the word, an app was created and released in Facebook to get people to experience the kind of loss a real patient goes through. The app worked because shocked everyone. As a result, the campaign turned unsuspecting Facebook users into advocates of Alzheimer's. People shared the app across 77 countries. There was a significant jump in the number of people signing up as volunteers. But most importantly, the app ended people's indifference toward the disease.