| Title | NEXT LEVEL |
| Brand | ECU |
| Product / Service | UNIVERSITY |
| Category | B03. Consumer Services |
| Entrant | LONGTAIL PERTH, AUSTRALIA |
| Entrant Company: | LONGTAIL PERTH, AUSTRALIA |
| Advertising/Web Design Agency: | LONGTAIL PERTH, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Carlo Bertozzi | Longtail Communications | Ceo |
| Josh Edge | Longtail Communications | Creative Director |
| Rikki Burns | Longtail Communications | Head Of Art |
| Kristian Pass | Longtail Communications | Production Manager |
| Anthony Green | Longtail Communications | Account Director |
| Nigel Taylor | Longtail Communications | Technical Director |
| Steven Green | Longtail Communications | Interactive Designer |
| Cirkus Animation | Cirkus Animation |
To promote the message that Edith Cowan University can help Mid-Year students achieve their goals in life, we created an animated film that - through the magic of Facebook Connect - was 100% about the viewer. From their animated face (pulled from profile pictures) to their age, sex, friends and more, the film showed potential students what was possible with a Mid-Year degree from the university.