| Title | NRMA MOTION ACTIVATED POSTER |
| Brand | INSURANCE AUSTRALIA GROUP |
| Product / Service | NSW COMPREHENSIVE CAR INSURANCE |
| Category | C06. Other Digital Channels |
| Entrant | WHYBIN\TBWA GROUP Sydney, AUSTRALIA |
| Entrant Company: | WHYBIN\TBWA GROUP Sydney, AUSTRALIA |
| Advertising/Web Design Agency: | WHYBIN\TBWA GROUP Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Matty Burton | Whybin\tbwa Sydney | Executive Creative Director |
| Dave Bowman | Whybin\tbwa Sydney | Executive Creative Director |
| Gavin Mcleod | Whybin\tbwa Sydney | Creative Director |
| Russ Tucker | Whybin\tbwa Sydney | Digital Creative Director |
| Dave Brady | Whybin\tbwa Sydney | Creative Group Head |
| Asheen Naidu | Whybin\tbwa Sydney | Creative Group Head |
| Tammy Keegan | Whybin\tbwa Sydney | Copywriter |
| Craig Brooks | Whybin\tbwa Sydney | Art Director |
| Planner | Whybin\tbwa Sydney | Hristos Varouhas |
| Digital Account Director | Whybin\tbwa Sydney | Serena Ryan |
| Digital Designer | Whybin\tbwa Sydney | Kim Janson |
| Creative Technologist | Whybin\tbwa Sydney | Lewis Benge |
| Creative Technologist | Whybin\tbwa Sydney | Danny Mcgillick |
| Digital Producer | Whybin\tbwa Sydney | Jonathan Gan |
| Whybin\tbwa Sydney |
We created a car out of all the parts our competitors don’t cover. While building the real car, we simultaneously built it in 3D and put it in digital outdoor posters. People could interact with the 3D car through motion gestures. A lean or step left and right would pivot the camera around the car. A step forward or backwards would move you closer or further away. People could use hand gestures to interact with certain components, like opening the doors or boot. They could then enter the vehicle and even watch a video of how the car was made.