CALORIE DIARY

TitleCALORIE DIARY
Brand7-ELEVEN
Product / ServiceFRESH FOOD
CategoryD01. Integrated Digital Campaign
EntrantE21 MAGICMEDIA, CHINESE TAIPEI
Entrant Company:E21 MAGICMEDIA, CHINESE TAIPEI
Advertising/Web Design Agency:E21 MAGICMEDIA, CHINESE TAIPEI
2nd Advertising/Web Design Agency:ECOWORK Taipei, CHINESE TAIPEI

Credits

Name Company Position
Yichen Yang E21 Magicmedia Group Business Director
Gary Liu E21 Magicmedia Digital Creative Director
Sammi Hsu E21 Magicmedia Art Director
Phoebe Chen E21 Magicmedia Project Manager
Scott Tsai E21 Magicmedia Senior Planner
Emma Hsu E21 Magicmedia Copywriter
Seven Hunang E21 Magicmedia Art Designer
Mandy Cheng E21 Magicmedia Senior Programmer
Gengshuo Chang E21 Magicmedia Programmer
Darren Hsu E21 Magicmedia Programmer
Michael Su Ecowork Inc. Technical Director
Colin Wang Ecowork Inc. Project Manager
Linda Hsu Ecowork Inc. Executive Producer
Daniel Lee Ecowork Inc. Executive Producer

Brief Explanation

In Taiwan, 44.1% of people are overweighed; most overweighed people don’t have the correct method to control their weight. "Calorie Diary" is a cross-platform diary to make record everywhere you go. We created a database that included complete info and calories of all the products; it can be used on smart phone APP and website. People can also scan the barcode on the product and keep record of how many calories you’ve had in a day. We also develop a 30-minutes-exercise function using the GPS system, and gather up the power of social network to encourage more people to participate.

Links

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