Title | CALORIE DIARY |
Brand | 7-ELEVEN |
Product / Service | FRESH FOOD |
Category | D01. Integrated Digital Campaign |
Entrant | E21 MAGICMEDIA, CHINESE TAIPEI |
Entrant Company: | E21 MAGICMEDIA, CHINESE TAIPEI |
Advertising/Web Design Agency: | E21 MAGICMEDIA, CHINESE TAIPEI |
2nd Advertising/Web Design Agency: | ECOWORK Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Yichen Yang | E21 Magicmedia | Group Business Director |
Gary Liu | E21 Magicmedia | Digital Creative Director |
Sammi Hsu | E21 Magicmedia | Art Director |
Phoebe Chen | E21 Magicmedia | Project Manager |
Scott Tsai | E21 Magicmedia | Senior Planner |
Emma Hsu | E21 Magicmedia | Copywriter |
Seven Hunang | E21 Magicmedia | Art Designer |
Mandy Cheng | E21 Magicmedia | Senior Programmer |
Gengshuo Chang | E21 Magicmedia | Programmer |
Darren Hsu | E21 Magicmedia | Programmer |
Michael Su | Ecowork Inc. | Technical Director |
Colin Wang | Ecowork Inc. | Project Manager |
Linda Hsu | Ecowork Inc. | Executive Producer |
Daniel Lee | Ecowork Inc. | Executive Producer |
In Taiwan, 44.1% of people are overweighed; most overweighed people don’t have the correct method to control their weight. "Calorie Diary" is a cross-platform diary to make record everywhere you go. We created a database that included complete info and calories of all the products; it can be used on smart phone APP and website. People can also scan the barcode on the product and keep record of how many calories you’ve had in a day. We also develop a 30-minutes-exercise function using the GPS system, and gather up the power of social network to encourage more people to participate.