| Title | TARGET NUCLEAR WEAPONS |
| Brand | RED CROSS |
| Product / Service | MAKE NUCLEAR WEAPONS THE TARGET |
| Category | A07. Public Service, Charity & Fund Raising |
| Entrant | BELGIOVANE WILLIAMS MACKAY Sydney, AUSTRALIA |
| Entrant Company: | BELGIOVANE WILLIAMS MACKAY Sydney, AUSTRALIA |
| Advertising/Web Design Agency: | BELGIOVANE WILLIAMS MACKAY Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Rob Belgiovane | Belgiovane Williams Mackay | Executive Creative Director |
| Rocky Ranallo | Belgiovane Williams Mackay | Creative Director |
| Matthew Ennis | Belgiovane Williams Mackay | Art Director |
| Daniel Barrett | Belgiovane Williams Mackay | Copywriter |
| Evan Crompton | Belgiovane Williams Mackay | Executive Producer |
| Liz Nunan | Belgiovane Williams Mackay | Tv Producer |
| Tyrell Wiswell | Belgiovane Williams Mackay | Digital Designer |
| Angus Rutherford | Belgiovane Williams Mackay | Pr |
| Sarah Macdonald | Belgiovane Williams Mackay | Senior Planner |
| Bard Barber | Belgiovane Williams Mackay | Group Account Director |
| Pollen Digital | Web Developer | |
| Brett Mitchell | Pollen Digital | Strategy |
| Ross Gales | Pollen Digital | Creative Director |
| Darren Cummings | Pollen Digital | Site Designer |
| Rebecca Smith | Pollen Digital | Digital Producer |
| Richard Bordes | Pollen Digital | Technical Director |
| Jay Whitemore | Pollen Digital | Developer |
| Adam Stone | Pollen Digital | Developer |
| Abby Hunt | Belgiovane Williams Mackay | Head Of Onscreen And Experience |
Nuclear Weapons pose the greatest single threat to humanity. For younger generations, the Nuclear Threat is confined to Hollywood blockbusters. Red Cross Australia wanted to re-ignite the fight against Nuclear Weapons, turning social apathy into action and results. They needed to convince the global Red Cross movement that Nuclear Weapons were still an issue people cared about.