| Title | CAR RADIO-PERSONALITY |
| Brand | TOKYO FM BROADCASTING |
| Product / Service | HONDA SMILE MISSION |
| Category | A05. Consumer Services |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masao Nakajima | Dentsu | Executive Producer |
| Kaoru Sugano | Dentsu | Creative Technologist |
| Nadya Kirillova | Dentsu | Copywriter |
| Yu Orai | Dentsu | Art Director |
| Takashi Kamada | Spf Design Inc. | Art Director/Design/Flash Development |
| Yuko Takada | Spf Design Inc. | Director |
| Satoshi Manaka | Spf Design Inc. | Html Markup |
| Kohei Yamamoto | Spf Design Inc. | Html Markup |
| Gen Okumura | Spf Design Inc. | Program |
| Nao Tokui | Qosmo Inc | Talking Development System |
| Kouki Yamada | Qosmo Inc | Talking Development System |
| Motoi Ishibashi | 4nchor5 La6 | Hardware Development |
| Yu Orai | Dentsu | Illustraion |
| Sayaka Shoji | Illustraion | |
| Taro Ishida | Music Compose | |
| Kazuya Toda | Lift | Film Producer |
| Atsushi Ogawa | Lift | Film Producer |
| Show Yanagisawa | The Director's Guild | Film Director |
| Ryota Akamatsu | Tokyo Fm Boroadcasting | Producer |
| Naoko Tanaka | Tokyo Fm Boroadcasting | Producer |
Mission Increase interaction with more people. Attract interest to capture new listeners. Solution Turn the show’s equipment car into a car radio-personality! How? We structured an original radio personality dialog system: installed 3 years of footage, then taught her modern Japanese language analyzing all open conversations on the web/SNS. On the website, everyone could check out Petoteco’s current location. Talking about local places, she finds her next destination from recommendations. These conversations created the next show. Results In less than a month, visitors to the website increased 10 times, that’s more than 2 million people. We gained many new listeners!