HITS

TitleHITS
BrandGABRIELA
Product / ServiceCAMPAIGN AGAINST SEX SCANDAL VIDEOS
CategoryA07. Public Service, Charity & Fund Raising
EntrantDDB DM9JAYMESYFU Makati City, THE PHILIPPINES
Entrant Company:DDB DM9JAYMESYFU Makati City, THE PHILIPPINES
Advertising/Web Design Agency:DDB DM9JAYMESYFU Makati City, THE PHILIPPINES

Credits

Name Company Position
Merlee Jayme Ddb Dm9jaymesyfu Chief Creative Officer/Creative Director
Eugene Demata Ddb Dm9jaymesyfu Executive Creative Director
Louie Sotto Ddb Dm9jaymesyfu Creative Director/Copywriter
Miko Quiogue Ddb Dm9jaymesyfu Associate Creative Director/Art Director
Buboy Paguio Ddb Dm9jaymesyfu Associate Creative Director For Digital
Gabbie Santiago Ddb Dm9jaymesyfu Account Director

Brief Explanation

Following the recent launch of Gabriela's Campaign against sex scandal videos, we created a TV and web ad leading people to this site to pledge their support. Clicking on one of the girl's bruises allowed visitors to support the campaign via their Facebook accounts. Their profile pics would then take the place of the girl's bruise and lessen her hits by one.

Links

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