THE WALL TAKES IT ALL

TitleTHE WALL TAKES IT ALL
BrandASIAN PAINTS
Product / ServiceINTERIOR PAINT EMULSION
CategoryC01. Viral Video
EntrantCONTRACT ADVERTISING INDIA Mumbai, INDIA
Entrant Company:CONTRACT ADVERTISING INDIA Mumbai, INDIA
Advertising/Web Design Agency:CONTRACT ADVERTISING INDIA Mumbai, INDIA

Credits

Name Company Position
Ravi Deshpande Contract Advertising Cco
Raj Nair Contract Advertising Executive Creative Director
Sahar Sehgaal Contract Advertising Copywriter
Pravin Sutar Contract Advertising Art Director
Bianca D'sa Contract Advertising Art Director
Siddhant Vernekar Contract Advertising Art Director

Brief Explanation

Asian Paints Royale comes with Teflon that makes walls both beautiful and extra-durable. To make a low-involvement activity such as buying paint a little more exciting and demonstrate the stain-resistance, we designed an interactive channel on Youtube where people could come and choose from over 25 items to fling on the wall. The channel features a character (the butler) that viewers associated with the commercial that was on air at the same time who coaxes users to try damaging the wall, goading them on with his funny/sarcastic comebacks. We also invited viewers to courier items to us if they could give the wall a bigger challenge, and shot 15 more videos based on their comments and suggestions.

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