NEW STAR OF INDIA

TitleNEW STAR OF INDIA
BrandNISSAN
Product / ServiceNISSAN (BRAND)
CategoryA03. Cars & Automotive
EntrantAKQA London, UNITED KINGDOM
Entrant Company:AKQA London, UNITED KINGDOM
Advertising/Web Design Agency:AKQA London, UNITED KINGDOM
2nd Advertising/Web Design Agency:PHONETHICS MOBILE MEDIA Mumbai, INDIA

Credits

Name Company Position
Gregory Mullen Akqa Creative Lead
Alastair Mills Akqa Creative Lead
Miles Unwin Akqa Creative Director
Quiche Campell Akqa Agency Producer
Sunil Mohan Akqa Group Account Director
Christian Lindman Akqa Senior Strategic Planner
Tim Noll Akqa Group Technical Director
Paul Tinker Akqa Senior Designer
Joanne Alden Akqa Senior User Experience Architect
Duan Evans Akqa Exec. Creative Director
James Hilton Akqa Chief Creative Officer
Saurabh Gupta Phonethics Ceo
Khalil Bachooali Offroad Films Ceo/Producer

Brief Explanation

As a late entrant to the crowded Indian automotive market, Nissan wanted to rapidly become part of the conversation among current and future car buyers. Nissan is all about 'innovation that excites', so we turned to something that excites our audience – Bollywood. The New Star of India was born – a one-of-a-kind Bollywood movie featuring megastar Ranbir Kapoor and 20 co-stars selected through auditions and public vote on Facebook. The campaign helped create one of the most engaged communities on Facebook in India, while also making Nissan the top automotive brand on Facebook in India within 3 months.

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