| Title | TWEET RAIN STORY |
| Brand | NTT URBAN DEVELOPMENT |
| Product / Service | RESOLA TENJIN |
| Category | A06. Business Products & Services |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising/Web Design Agency: | I&S BBDO Tokyo, JAPAN |
| 2nd Advertising/Web Design Agency: | BBDO J WEST Fukuoka, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kairi Manabe | Bbdo J West | Creative Director/Copywriter/Planner |
| Tetsuro Shiziki | Wonderland House | Director |
| Kosuke Kubonaka | Enriva | Director/Flash Developer |
| Hideyuki Motoo | Niyari Production | Director/Programmer |
| Yuuko Murakawa-Maruchino | Copywriter | |
| Kouji Sakaguchi | Editer | |
| Reiichirou Maruyama | Cameraman | |
| Kengo Koga | Wonderland House | Production Manager |
| Osamu Okayama | Wonderland House | Production Manager |
| Yoshihiko Yamamoto | Wonderland House | Production Manager |
Challenge: An opening promotion for a shopping mall RESOLA with zero media budget. Solution: Create a buzz with an SNS interactive web movie Tweet Rain Story, where a love story develops only when users keep tweeting. Result: Over 10,000 people got in touch with the campaign in just one week. It created a buzz and gained TV publicity equivalent to 550% of the original budget. The campaign ended in a huge success, with shoppers making a long line in front of the store on its opening day.