| Title | MOET CELEBRATION TOWER |
| Brand | MOET HENNESSY DIAGEO |
| Product / Service | MOET ET CHANDON |
| Category | A02. Fast Moving Consumer Goods |
| Entrant | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Entrant Company: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Advertising/Web Design Agency: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takamasa Hirai | Mccann Erickson Japan Inc. | Interactive Creative Director |
| Yoshiaki Saito | Mccann Erickson Japan Inc. | Art Director |
| Shiro Yamasaki | Mccann Erickson Japan Inc. | Agency Producer |
| Miho Shiozaki/Mayumi Shizume | Mrm | Account Director |
Moët first built the symbolic champagne tower in the 1970s which reinforced its image as a luxury brand. It decided to bring back the same kind of thrill and excitement in 2011, as“Moët Celebration Tower”. Champagne drinkers could send heartfelt messages of celebration to friends within their social network. By sending a message, another new glass was added to the Champagne Tower and the message was delivered with dazzling special effects that included fireworks. The Celebration Tower rose higher and higher as numerous celebratory messages were sent, building up to heights unreachable in the real world.