| Title | HAY FEVER LOTTO |
| Brand | NIHON KRAFT FOODS |
| Product / Service | HALLS |
| Category | A02. Fast Moving Consumer Goods |
| Entrant | ADK JAPAN Tokyo, JAPAN |
| Entrant Company: | ADK JAPAN Tokyo, JAPAN |
| Advertising/Web Design Agency: | ADK JAPAN Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Fumitaka Takano | Adk | Creative Director |
| Atsushi Matsumoto | Adk | Copywriter |
| Yuuya Tanaka | Adk | Campaign Producer |
| Hiroo Suzuki | Kayac.inc | Director |
| Keita Watahiki | Kayac.inc | Director |
| Nobuo Ootsuka | Adk | Senior Account Executive |
| Akifumi Imai | Adk | Account Executive |
| Yukari Abe | Adk | Account Executive |
| Takashi Sakai | Adk | Communication Planner |
| Hitomi Baba | Adk | Communication Planner |
| Yuuji Mori | Adk | Casting Director |
| Yoshinori Hagiwara | Armz | Producer |
| Yusuke Mukai | Armz | Production Manager |
| Norihiko Miyamoto | Knack.inc | Art Director |
Strengthen the brand image of the throat-clearing candy Halls by encouraging its target who is suffering from Hay fever to try its product. By reversing the general notion to create the idea that “the more pollen there is in the air, the happier the users get,” we created an online “lottery style game” in which the users guess the amount of pollen.We extract the tweets that contain the word “pollen” and counted each tweet as “one pollen If they get the right answer, a big reward will be given. (￥1 per 1 pollen) This project increased of its sales by 20% (compared to the previous year).