| Title | REGAIN REJAPAN PROJECT |
| Brand | DAIICHI SANKYO HEALTHCARE |
| Product / Service | MEDICAL & NONMEDICAL PRODUCTS/COSMETICS/EQUIPMENT |
| Category | A02. Fast Moving Consumer Goods |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Ryo Honda | Ryo Honda Office Inc. | Executive Creative Director |
| Yoh Akagi | Dentsu Inc. | Commercial Planner |
| Kensuke Yamaguchi | Dentsu Inc. | Commercial Planner |
| Mitsuyo Hanashima | Dentsu Inc. | Creative Producer |
| Masataka Umeda | Dentsu Inc. | Agency Producer |
| Hiroto Tanaka | Dentsu Inc. | Agency Producer |
| Keigo Arase | Taki Corpration | Production Producer |
| Fumihiro Yokoyama | Taki Corpration | Art Director |
| Tsukasa Yamamoto | Taki Corpration | Art Director |
| Shima Gojyobori | Taki Corpration | Director |
| Kazuhiro Seki | Taki Corpration | Designer |
| Masafumi Itagaki | Taki Corpration | Designer |
| Kouji Seguro | Flash Developer | |
| Kazuma Mori | Small Entertainment Inc. | Programmer |
| Jiro Nakamura | Ilovex Inc. | Programmer |
| Daisuke Norimatsu | Studio S/C | Html Coder |
| Daisaku Oka | Design Department Store | Technical Director |
| Harunori Ueda | Design Department Store | Programmer |
To help people of Japan recover from the devastating earthquake, Regain launched a campaign with the aim to help people regain power and vigor. We created a website where everyone can write their own uplifting lyrics to a well known song called ''The sign of courage'', and asked people to join the campaign. Many created their own original songs by answering to the tagline question ''What is your sign of courage?''. Songs that others felt empathy for, where shared and widely spread. As a result, over 17,000 ''The sign of courage'' songs were created and listened to over 66,000 times.