Brief Explanation

The 2011 all-new Volkswagen Jetta read like a quintessential product brief: a well-designed balance of power, style and comfort positioned for the dynamic performer. Our task was to make it the biggest car launch in the Indian digital space. We asked a simple question: What would you do for the all-new Jetta? Armed with a simple hashtag: #anything4jetta, brand loyalists, aspirers and other netizens helped make it the biggest Twitter campaign in a single country, ever. With 2,75,000+ Tweets peaking to 3000+ Tweets/hour and #1 trending for three consecutive days, the campaign broke new ground for social media in India.