Brief Explanation

To launch the all-new Jetta, we created #anything4jetta- a simple twitter based campaign with a Jetta being awarded to the worthiest contributor. Setting the tone for participation, we created a series of in-banner mini-games to serve as fun warm-ups. This banner involved testing users’ skills at typing fast to stop a moving Jetta from going out of the frame. Users had to type out tweets scrolling across the banner screen. The tweets were dynamically pulled from the database to ensure no one really gained mastery over the game. With over 10 million impressions, the campaign delivered a 22% interaction rate.