| Title | THE BIGGEST ONLINE CONCERT IN A BANNER |
| Brand | STAR TV |
| Product / Service | MEDIA & ENTERTAINMENT |
| Category | B01. Corporate Information |
| Entrant | GREY DIGITAL Mumbai, INDIA |
| Entrant Company: | GREY DIGITAL Mumbai, INDIA |
| Advertising/Web Design Agency: | GREY DIGITAL Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Team Grey Digital | Grey Digital |
To launch a new general entertainment channel - Life OK, we created The Biggest Online Concert starring India’s finest musicians for an exclusive 8 hour long extravaganza. To grab the attention of users on msn.co.in, we devised a custom page takeover that settled into a banner on the home page through which we transmitted the concert live for its entire length of 8 hours. The MSN banner received over 850,000 views in that time span.