Title | I LOVE YOU GUYS! |
Brand | MICROSOFT |
Product / Service | WINDOWS PHONE |
Category | A04. Other Consumer Products |
Entrant | WUNDERMAN INTERNATIONAL Gurgaon , INDIA |
Entrant Company: | WUNDERMAN INTERNATIONAL Gurgaon, INDIA |
Advertising/Web Design Agency: | WUNDERMAN INTERNATIONAL Gurgaon, INDIA |
Name | Company | Position |
---|---|---|
Indrajeet Bose | Wunderman International | Creative Director - Art |
Supreet Mahanti | Wunderman International | Creative Director - Copy |
V. Subramaniam | Wunderman International | Team Lead/Microsoft |
Bhavna Kapur | Wunderman International | Business Head |
Anunay Garg | Wunderman International | Account Manager |
Ankur Sengupta | Wunderman International | Account Manager |
Rahul Guha | Wunderman International | Managing Director |
Windows Phone being a late entrant to the Indian smartphone market, needed to create buzz around its core message - ‘Put people first’ and introduce the user to Microsoft’s Metro UI design. “I Love You Guys” - an interactive flash based video microsite integrated with Facebook helped users identify and connect with the most important people in their lives. The tile-based UI of the microsite introduced users to the phone itself. The campaign garnered 96,796 engagements, 3000 new fans and 89% positive comments. What’s more? Close to a thousand people got an exclusive demo of the all new Windows phone.