I LOVE YOU GUYS!

TitleI LOVE YOU GUYS!
BrandMICROSOFT
Product / ServiceWINDOWS PHONE
CategoryA04. Other Consumer Products
EntrantWUNDERMAN INTERNATIONAL Gurgaon , INDIA
Entrant Company:WUNDERMAN INTERNATIONAL Gurgaon, INDIA
Advertising/Web Design Agency:WUNDERMAN INTERNATIONAL Gurgaon, INDIA

Credits

Name Company Position
Indrajeet Bose Wunderman International Creative Director - Art
Supreet Mahanti Wunderman International Creative Director - Copy
V. Subramaniam Wunderman International Team Lead/Microsoft
Bhavna Kapur Wunderman International Business Head
Anunay Garg Wunderman International Account Manager
Ankur Sengupta Wunderman International Account Manager
Rahul Guha Wunderman International Managing Director

Brief Explanation

Windows Phone being a late entrant to the Indian smartphone market, needed to create buzz around its core message - ‘Put people first’ and introduce the user to Microsoft’s Metro UI design. “I Love You Guys” - an interactive flash based video microsite integrated with Facebook helped users identify and connect with the most important people in their lives. The tile-based UI of the microsite introduced users to the phone itself. The campaign garnered 96,796 engagements, 3000 new fans and 89% positive comments. What’s more? Close to a thousand people got an exclusive demo of the all new Windows phone.

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