| Title | ENGERGY ALL THE WAY! |
| Brand | ZESPRI TAIWAN |
| Product / Service | ZESPRI KIWI |
| Category | D01. Integrated Digital Campaign |
| Entrant | WEBGENE INFORMATION Taipei, CHINESE TAIPEI |
| Entrant Company: | WEBGENE INFORMATION Taipei, CHINESE TAIPEI |
| Advertising/Web Design Agency: | WEBGENE INFORMATION Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Tony Liu | Webgene Information/Inc. | Creative Director |
| Domingo Yu | Webgene Information/Inc. | Art Director |
| Edmund Shih | Webgene Information/Inc. | Project Director |
| Kin Chen | Webgene Information/Inc. | Interactive Media Director |
| Michelle Dang | Webgene Information/Inc. | Senior User Experience Designer |
| Vicky Lu | Webgene Information/Inc. | Senior User Experience Designer |
| Peter Hsu | Webgene Information/Inc. | Senior Interactive Media Designer |
| Austin Li | Webgene Information/Inc. | Interactive Media Designer |
| Betta Cheng | Webgene Information/Inc. | Senior Copywriter |
| Evan Yen | Webgene Information/Inc. | Senior Interactive Developer |
| Duncan Du | Webgene Information/Inc. | Senior Interactive Developer |
| Parris Chou | Webgene Information/Inc. | Copywriter |
How to energize TA-Office worker and associate them with ZESPRI, be energetic? We decided to integrate different digital platforms and motivate the TAs to start exercising from head to toe! Start to move your body with iconic characters Angry Birds on YouTube interactive videos. Next, challenging 5 game stage online by using webcam. Thirdly, appeal to the longest Energetic Dance of all time on Facebook. Last but not least, using both mobile phones and computers to have fun fights with “Sleepy Bugs”. Finally, with 140000 participants, 70% among them can connect ZESPRI KIWI with Energy all the way!