OK GO - ALL IS NOT LOST

Silver Spike
TitleOK GO - ALL IS NOT LOST
ClientGOOGLE
Product/ServiceGOOGLE CHROME
CategoryA05. Consumer Services
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company:HAKUHODO Tokyo, JAPAN
Advertising/Web Design Agency:HAKUHODO Tokyo, JAPAN

Brief Explanation

Develop a music video unlike any other. In this contents, you can enter a message and see it brought to life by dancers within the video. OK Go and Pilobolus dancers are filmed through a clear floor, making increasingly complex shapes, and eventually words. Different shots are rendered in different browser windows that move, re-size and re-align throughout the piece. Original message cards and videos are generated, which users can share with the world. The result is ; created massive buzz in over 200 countries and areas, drove Chrome usage and nominated at the 54th Grammy Awards.

Credits

Name Company Position
Tyo Id
Aoi Promotion
1?10 Design
Futurek
Kaibutsu
Ok Go
Paracadute
Pilobolus
Links
Entry URL