BE READY

TitleBE READY
BrandSHANGRI-LA INTERNATIONAL HOTEL MANAGEMENT
Product / ServiceTRADERS HOTELS
CategoryD01. Integrated Digital Campaign
EntrantMAXUS SINGAPORE, SINGAPORE
Entrant Company:MAXUS SINGAPORE, SINGAPORE
Advertising/Web Design Agency:MAXUS SINGAPORE, SINGAPORE

Credits

Name Company Position
Nico Abbruzzese Maxus Global Head Of Digital/Apac
Angela Jones Maxus Global Regional Planning Director/Apac
Martin Shaw Maxus Global Head Of Digital/North Asia
David Sanderson Maxus Global Head Of Search/Apac
Alix Toothman Maxus Global Regional Account Manager/Apac

Brief Explanation

We took an undifferentiated hotel chain that had lost relevance with its target audience and turned it around by transforming brand perception and achieving a staggering 96% lift in bookings in record time. Our weapon of choice was a branded digital content platform, www.beready.net, designed to make business travelers’ lives easier, which delivered on the updated Traders Hotels promise of being the “smart choice”. We curated and developed the content to provide business travelers with only the most useful, relevant tips, and drew people to the site with highly targeted media that showcased the content.

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