Title | PHILIPS AIRFLOSS |
Brand | PHILIPS |
Product / Service | PHILIPS SONICARE AIRFLOSS |
Category | A02. Fast Moving Consumer Goods |
Entrant | INNORED Seoul, SOUTH KOREA |
Entrant Company: | INNORED Seoul, SOUTH KOREA |
Advertising/Web Design Agency: | INNORED Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Kang Min Seo | Innored | Campaign Director |
Sung Hoon Ryu | Innored | Executive Creative Director |
Tai Jin Yun | Innored | Story Director |
Sang Myung Park | Innored | Creative Director |
Ji Eon Kim | Innored | Account Executive |
Min Ju Kang | Innored | Account Executive |
Na Young Kim | Innored | Account Executive |
Philips Electronics invented an innovative Dental Cleaner that is convenient and effective. However, the general Korean public didn’t feel the necessity of a Dental Cleaner. How can we communicate the necessity of dental care and persuade the consumers to choose Philips AirFloss? Because ‘‘Dental Care education’ can be boring, we cast 4 most popular comedians, dressed them as teeth, and created an online Interaction Game to make “fun learning” possible. The four teeth gave various reactions for different spots, making the game entertaining. Within 3 weeks, 200,000 people played the game and are readily sharing the “fun learning” experience.