Title | BIRTHDAY HUNT |
Brand | JETSTAR AIRWAYS |
Product / Service | JETSTAR BIRTHDAY HUNT |
Category | D01. Integrated Digital Campaign |
Entrant | VISUAL JAZZ ISOBAR Melbourne, AUSTRALIA |
Entrant Company: | VISUAL JAZZ ISOBAR Melbourne, AUSTRALIA |
Advertising/Web Design Agency: | VISUAL JAZZ ISOBAR Melbourne, AUSTRALIA |
This year was Jetstar’s 8th birthday, and to celebrate, we wanted to create an experience that allowed all of our Jetstar travellers to join in the festivities. The ‘Piece of Cake’ Hunt was an online treasure hunt designed to encourage users to discover content about Jetstar. Facebook advertisements drove strong traffic, generating over 20,000 visits during the campaign. The carefully targeted ads had a click through rate of 1.35%, and were responsible for 2,500 likes for our Facebook page - almost half of all new fans generated during the campaign. The Jetstar Facebook page grew by nearly 5000 fans!