Brief Explanation

Spirited Drive’s beautiful cinematography opens the summer season by conveying that fuzzy weekend-away-with-friends feeling, while showcasing the all-new Barina in Mornington’s beautiful surroundings and highlighting its features without being interruptive. Positioned as a music video rather than advertisement, Melbourne’s own Loon Lake soundtrack “In the Summer” frames the light-hearted and fun sentiment that its encompassed by the car. By integrating video seamlessly in to Holden’s website, while also creating a standout branded HTML experience, Spirited Drive elegantly combines both emotional and rational messaging and challenges the perception of the Barina nameplate.