| Title | PULSE OF SINGAPORE |
| Brand | NESCAFÉ |
| Product / Service | INSTANT COFFEE MIXES |
| Category | C04. Community Applications |
| Entrant | McCANN WORLDGROUP SINGAPORE, SINGAPORE |
| Entrant Company: | McCANN WORLDGROUP SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | McCANN WORLDGROUP SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Dante Abelarde | Mwg | Creative Director |
| Max Chen | Mwg | Sr. Digital Art Director |
| Hans Ibrahim | Mwg | Sr. Art Director |
| Nigel Heng | Mwg | Jr. Digital Designer |
| Aj Khoo | Mwg | Project Manager |
| Stephen Tracy | Mwg | Ux And Performance Specialist |
| Brendon Chase | Mwg | Ux And Performance Director |
Created for the launch of Nescafé 3 in 1 mixes promising a coffee for every mood, the Pulse of Singapore utilizes a social media monitoring platform to listen in on online conversations across a wide range of digital channels such as Facebook and Twitter, forums and blogs. User posts and comments are automatically categorized by topic and rated, indicating a positive, negative or neutral sentiment. For accuracy, a team of social media analysts rechecks the sentiment ratings from a sample of the posts collected each day.