| Title | FONT FIGHTS FLOOD |
| Brand | THE THAI RED CROSS SOCIETY |
| Product / Service | FONT FIGHTS FLOOD |
| Category | C03. Interactive Tools |
| Entrant | BBDO BANGKOK, THAILAND |
| Entrant Company: | BBDO BANGKOK, THAILAND |
| Advertising/Web Design Agency: | BBDO BANGKOK, THAILAND |
| Name | Company | Position |
|---|---|---|
| Suthisak Sucharittanonta | Bbdo Bangkok Ltd. | Chief Creative Officer |
| James Dennis Makanas | Bbdo Bangkok Ltd. | Executive Creative Director |
| Wichian Thongsuksiri | Bbdo Bangkok Ltd. | Creative Director |
| Taya Soonthonvipat | Bbdo Bangkok Ltd. | Asso.creative Director |
| James Dennis Makanas/Taya Soonthonvipat | Bbdo Bangkok Ltd. | Copy Writer |
| Suthisak Sucharittanonta/Wichian Thongsuksiri | Bbdo Bangkok Ltd. | Art Director |
| Taya Soonthonvipat/Tumz Horriziny | Bbdo Bangkok Ltd. | Typographer |
| Thitinut Hirunprueck | Bbdo Bangkok Ltd. | Group Account Director |
| Sukontha Juntawong | Bbdo Bangkok Ltd. | Project Management |
| Jintakan Sricholwattana | Bbdo Bangkok Ltd. | Engagement And Digital Communication Director |
| Sakila Banyen | Bbdo Bangkok Ltd. | Strategic Planner |
| Tumz Horriziny | Illustrator | |
| Numchoke Sinmongkolraksa | Font Specialist | |
| Eighteggs | Tinteractive Designer/Web Developer |
In 2011,Thailand had the worst flood in the past 30 years and more 12.8 million people were affected by the flood.Thus,together with the Thai Red Cross Society,we have started a campaign for raising donations,called 'FFF Project;' http://fontfightsflood.com/,a new way to support the flood victims.The project designed a font,based on the details of the Thai flood, in order to let people download the font and donate money through the Thai Red Cross Society.As the Thai flood became one of the major conversations amongst the social network, we created a font demonstrating the disaster,any word people type would spread the flood victims'stories.