SHARE FOR SMILES

TitleSHARE FOR SMILES
BrandOPERATION SMILE SINGAPORE
Product / ServiceOPERATION SMILES FUNDRAISING
CategoryC04. Community Applications
EntrantY&R SINGAPORE, SINGAPORE
Entrant Company:Y&R SINGAPORE, SINGAPORE
Advertising/Web Design Agency:Y&R SINGAPORE, SINGAPORE

Credits

Name Company Position
Lim Wern Kee Y/R Singapore Interactive Art Director
Ivan Loh Y/R Singapore Interactive Art Director
Emir Shafri Y/R Singapore Copywriter
Kittisak Poonnotok Y/R Singapore Art Director
Asuka Kondo Y/R Singapore Designer
Melvin Kuek Y/R Singapore Managing Director
Phoebe Lee Y/R Singapore Project Manager
Danny Murong Onyx Island Developer
Lee Wei Liang Onyx Island Developer
Celia Chua Onyx Island Developer
Joshua Ooi Onyx Island Project Manager
Abhimanyu Talukdar Operation Smile Singapore Executive Director

Brief Explanation

Sharing on Facebook helps raise awareness, but doesn't help where it really counts: funding. There's simply no tangible value to your Facebook share. It's no wonder Operation Smile, together with over 97.6% of other non-profits, failed to raise more than $10,000 annually via Facebook. Share for Smiles changes that, by giving every Facebook user the power to convert 'shares' into tangible funds for a cause. Users shared a message from a brand. Brands would 'pay' by donating the cost of the message, calculated based on a pay-per-social-reach model (number of sharer's friends X cost-per-social-reach of $0.01), to Operation Smile.

Links

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