Title | THE PERFECT LAGER PROJECT |
Brand | CASELLA |
Product / Service | ARVO |
Category | D01. Integrated Digital Campaign |
Entrant | ANALOGFOLK Sydney, AUSTRALIA |
Entrant Company: | ANALOGFOLK Sydney, AUSTRALIA |
Advertising/Web Design Agency: | ANALOGFOLK Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Matt Grogan | Analogfolk | Creative Director |
Matt Robinson | Managing Director & Head of Strategy | |
Matt Grogan | Creative Director | |
Larissa Best | Client Partner | |
Peter Vahaviolos | Lead Creative Technologist | |
John Jordan | Senior Art Director | |
Anton Posa | Senior Copywriter | |
Chris Jeffree | Designer | |
Ronit Ambarchi | Senior Producer | |
Jo Yates | Senior Producer | |
Marina Younger | Associate Producer | |
Sophie Broad | Community Manager |
The Perfect Lager Project aimed to create the perfect lager for our trendy, urban target market. To find out what they liked (and didn’t like), we created an iPhone app that captured information about the beers they were drinking and the environment in which they drank them. Over 100,000 data points were handed over to Casella’s master brewers, who then produced two potentially perfect lagers. The two brews launched simultaneously, with cases and 6-packs split 50/50. People were then asked to vote online to keep their favourite. Because, in the end, there can only be one perfect lager.