Title | FALL IN LUXURY WEBSITE |
Brand | VOLKSWAGEN |
Product / Service | VOLKSWAGEN TOUAREG |
Category | A03. Cars & Automotive |
Entrant | DDB Sydney, AUSTRALIA |
Entrant Company: | DDB Sydney, AUSTRALIA |
Advertising/Web Design Agency: | DDB Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Steve Wakelam | Ddb Sydney | Creative Director |
Nick Pringle | Ddb Sydney | Creative Director |
Ramon Rodriguez | Ddb Sydney | Design Director |
Per Thorreson | Ddb Sydney | Flash Developer |
Marcio Puga | Ddb Sydney | Flash Developer |
Mauricio Massaia | Ddb Sydney | Flash Developer |
To launch the new Volkswagen Touareg to the Australian luxury SUV market. We needed to create a website that would let people discover all the features of the Touareg while using the hapless sleepwalker from the TV campaign. The solution: We created an interactive website set in our sleepwalker’s garage at the dead of night. Users could discover all the features of the Touareg, with poor, comatosed Todd along as the tour guide. There’s was plenty to discover and sometimes Todd antics were as interesting as his beloved Touareg.