| Title | PERFECT LIKE A DREAM |
| Brand | INTEL |
| Product / Service | INTEL ULTRABOOK |
| Category | A06. Business Products & Services |
| Entrant | McCANN TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | McCANN TAIWAN Taipei, CHINESE TAIPEI |
| Advertising/Web Design Agency: | McCANN TAIWAN Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Paul Hung | Mccann Taiwan | Creative Director |
| Evan Fu | Mccann Taiwan | Copywriter |
| Tower Chang | Mccann Taiwan | Art Director |
| Jeff Wen | Mccann Taiwan | |
| Felicia Lin | Mccann Taiwan | |
| Anderson Chen | Mccann Taiwan | Account Executive |
| Chia-Hua/Chin | Director | |
| Jeffrey Yuan | Production House Producer |
With an emphasis on its ultra thinness, battery life, responsiveness, and security, Ultrabook has given a new definition to the new-genre of light and thin laptops. The dream laptop features dream star Leehom Wang as its endorser, so the launch concept is: “Perfect Like A Dream”! For this reason, we decided to shoot a micro film . With the new specifications, Ultrabook is perfect inside-out, just like a dream lover. Perfect Like A Dream. The Ultrabook launch campaign can be divided into two phases: 【Teaser】Shoot 3 teaser films surrounding the theme. 【launch】The revelation of Leehom Wang’s dream lover!