Title | A BITE OF THE GREEN APPPLE LOVE |
Brand | TAIWAN BEER |
Product / Service | SWEET TOUCH FRUIT BEER |
Category | A04. Other Consumer Products |
Entrant | McCANN TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | McCANN TAIWAN Taipei, CHINESE TAIPEI |
Advertising/Web Design Agency: | McCANN TAIWAN Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Paul Hung | Mccann Taiwan | Creative Director |
Evan Fu | Mccann Taiwan | Copywriter |
Tower Chang | Mccann Taiwan | Art Director |
Jeff Wen | Mccann Taiwan | |
Jj Lu | Mccann Taiwan | Account Executive |
Jht Entertainment | Production House | |
Johan Tsai | Director | |
Randy Che | Cinematographer |
Based on the fact that the sourly-sweet green apples remind one of his or herfirst romances, we’ve come up with the communication idea of “A Taste of Green Apple Romance.” Throughout the 3 steps in the event, participants can interact with others online. Step 1: Recall your memory of romance with the 6 love stories . Step 2: Enter the “Love Magic Mirror” test on Facebook to see what risk you may encounter in your relationship scenarios. Step 3: Share your result on Facebook to create buzz among friends and communication effect.