A BITE OF THE GREEN APPPLE LOVE

TitleA BITE OF THE GREEN APPPLE LOVE
BrandTAIWAN BEER
Product / ServiceSWEET TOUCH FRUIT BEER
CategoryA04. Other Consumer Products
EntrantMcCANN TAIWAN Taipei, CHINESE TAIPEI
Entrant Company:McCANN TAIWAN Taipei, CHINESE TAIPEI
Advertising/Web Design Agency:McCANN TAIWAN Taipei, CHINESE TAIPEI

Credits

Name Company Position
Paul Hung Mccann Taiwan Creative Director
Evan Fu Mccann Taiwan Copywriter
Tower Chang Mccann Taiwan Art Director
Jeff Wen Mccann Taiwan
Jj Lu Mccann Taiwan Account Executive
Jht Entertainment Production House
Johan Tsai Director
Randy Che Cinematographer

Brief Explanation

Based on the fact that the sourly-sweet green apples remind one of his or herfirst romances, we’ve come up with the communication idea of “A Taste of Green Apple Romance.” Throughout the 3 steps in the event, participants can interact with others online. Step 1: Recall your memory of romance with the 6 love stories . Step 2: Enter the “Love Magic Mirror” test on Facebook to see what risk you may encounter in your relationship scenarios. Step 3: Share your result on Facebook to create buzz among friends and communication effect.

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