THE ADVENTURES OF BERNIE THE SCHOOLBOY

TitleTHE ADVENTURES OF BERNIE THE SCHOOLBOY
BrandSONY MUSIC
Product / ServiceJOANNA WANG
CategoryA04. Other Consumer Products
EntrantBREMEN DIGITAL CREATIVE Taipei, CHINESE TAIPEI
Entrant Company:BREMEN DIGITAL CREATIVE Taipei, CHINESE TAIPEI
Advertising/Web Design Agency:BREMEN DIGITAL CREATIVE Taipei, CHINESE TAIPEI

Credits

Name Company Position
John Yang Bremen Digital Creative Executive Creative Director
Kai Yu Bremen Digital Creative Associate Creative Director
Shane Yang Bremen Digital Creative Senior Copy Writer
Lyndia Lin Bremen Digital Creative Senior Executive Account
Queenie Su Bremen Digital Creative Associate Account Director

Brief Explanation

Joanna Wang has long been remembered as a bossa nova singer. In 2011, she published a fantasy and theatre-style album “The Adventures of Bernie the Schoolboy.” Our goal is to get audiences’ to notice this unconventional album in pop music market. It is difficult for the pop-music lovers to start noticing an unconventional album. However, it is likely to notice three interesting music videos. By repackaging her three music videos into first-ever online theatre show, we engaged consumers to spend time with the new album. We successfully put this unconventional album under spotlight in the pop-music market.

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