| Title | BARINA BEATS |
| Brand | GM HOLDEN |
| Product / Service | AUTOMOTIVE |
| Category | C05. Games |
| Entrant | McCANN MELBOURNE, AUSTRALIA |
| Entrant Company: | McCANN MELBOURNE, AUSTRALIA |
| Advertising/Web Design Agency: | McCANN MELBOURNE, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| John Mescall | Mccann | Executive Creative Director |
| Annie Price | Mccann | Creative Director |
| Adrian Mills | Mccann | Group Account Director |
| Ash Pegram | Mccann | Creative Technologist |
| Alec Hussein | Mccann | Account Director |
| Lauren Carlin | Mccann | Digital Producer |
| Scott Hall | Mccann | Digital Designer |
| Think Nimble | Think Nimble | Development |
The brief was to further develop the offline work that McCann had already done for the all-new Barina into the digital and social media space. To ensure that we met the brief we developed a Facebook game that integrated the product features into an engaging game play format that leveraged the audio of the all-new Barina radio ad and the visuals of the print execution. The game overall was played 117,911 times, an average of 14.57 times played per person. In total, 6, 583 people signed up to Holden marketing material.