| Title | 99 SUPER WAYS |
| Brand | ASAHI BREWERIES |
| Product / Service | ASAHI SUPER DRY BEER |
| Category | D01. Integrated Digital Campaign |
| Entrant | GREAT WORKS CHINA Shanghai, CHINA |
| Entrant Company: | GREAT WORKS CHINA Shanghai, CHINA |
| Advertising/Web Design Agency: | GREAT WORKS CHINA Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Angel Ye | Great Works/China | Cco/Creative Director |
| Double Du | Great Works/China | Associate Creative Director/Copy Writer |
| Momo | Great Works/China | Art Director/Illustrator |
| Bill | Great Works/China | Senior Art Director |
| Jason Chen | Great Works/China | Copy Writer |
| Kevin Lee | Great Works/China | Senior Designer/Video Editor |
| Tomomi Sugiyama | Great Works/China | Business Director |
| Junichi Saito | Great Works/China | Account Director |
| Kazuhiro Tsukahara | Great Works/China | Project Manager Head |
| Chen Yong | Great Works/China | Project Manager |
Asahi Super Dry Beer is facing Low awareness in China. Only 150 fans following Asahi official Weibo account. We need to help Asahi Super Dry Beer’s business get more Chinese customers in 2012, under a budget of 300,000 RMB for 4 months digital promotion. Beer has one thing in common with “happiness” Which is about sharing your story to your friends. However, no one has ever talked about it on Weibo. What we did for Asahi, is to illustrated 99 funny inspirational beer stories and share it to every one, together with series of Weibo activities, website, video, stickers, etc.