99 SUPER WAYS

Title99 SUPER WAYS
ClientASAHI BREWERIES
Product / ServiceASAHI SUPER DRY BEER
CategoryD01. Integrated Digital Campaign
EntrantGREAT WORKS CHINA Shanghai, CHINA
Entrant Company:GREAT WORKS CHINA Shanghai, CHINA
Advertising/Web Design Agency:GREAT WORKS CHINA Shanghai, CHINA

Brief Explanation

Asahi Super Dry Beer is facing Low awareness in China. Only 150 fans following Asahi official Weibo account. We need to help Asahi Super Dry Beer’s business get more Chinese customers in 2012, under a budget of 300,000 RMB for 4 months digital promotion. Beer has one thing in common with “happiness” Which is about sharing your story to your friends. However, no one has ever talked about it on Weibo. What we did for Asahi, is to illustrated 99 funny inspirational beer stories and share it to every one, together with series of Weibo activities, website, video, stickers, etc.

Credits

Name Company Position
Angel Ye Great Works/China Cco/Creative Director
Double Du Great Works/China Associate Creative Director/Copy Writer
Momo Great Works/China Art Director/Illustrator
Bill Great Works/China Senior Art Director
Jason Chen Great Works/China Copy Writer
Kevin Lee Great Works/China Senior Designer/Video Editor
Tomomi Sugiyama Great Works/China Business Director
Junichi Saito Great Works/China Account Director
Kazuhiro Tsukahara Great Works/China Project Manager Head
Chen Yong Great Works/China Project Manager
Links
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