SAVE SEVEN

Short List
TitleSAVE SEVEN
ClientNEW ZEALAND BREAST CANCER FOUNDATION
Product / ServiceBREAST CANCER AWARENESS MONTH
CategoryA07. Public Service, Charity & Fund Raising
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Entrant Company:COLENSO BBDO Auckland, NEW ZEALAND
Advertising/Web Design Agency:COLENSO BBDO Auckland, NEW ZEALAND

Brief Explanation

Seven, the number of women diagnosed with breast cancer in NZ every day. But if 7 people told this message to 7 women they loved, and those 7 told 7 more friends and this happened 7 times, you’d reach more than NZ’s population, in only 7 shares. We created seven films with seven breast cancer sufferers at saveseven.co.nz. Here you could filter your Facebook friends to just women and then you could choose seven to share the Save Seven message with. Save Seven helped generate 16.2 million earned media impressions in a population of 4.4 million. Online donations rose 133%.

Credits

Name Company Position
Nick Worthington Colenso Bbdo Creative Chairman
Levi Slavin Colenso Bbdo Creative Director
Aaron Turk Colenso Bbdo Digital Creative Director
Kia Heinnen Colenso Bbdo Art Director/Copywriter
Zoe Hawkins Colenso Bbdo Copywriter/Art Director
Tim Ellis Colenso Bbdo Senior Account Director
Jen Storey Colenso Bbdo Agency Producer
Eileen Cosgrove-Maloney Colenso Bbdo Account Executive
Amanda Theobald Colenso Bbdo Agency Digital Producer
Mike Hammond Colenso Bbdo Editor
Craig Macgregor Colenso Bbdo Digital Developer
Matt Visser Colenso Bbdo Digital Developer
Jae Morrison Colenso Bbdo Film Director
Felicity Morgan-Rhind Prodigy Film Director
Zoe Mcintosh Thick As Theives Film Director
Luke Savage Flying Fish Film Director
Zia Mandiviwalla Curious Films Film Director
Damien Shatford The Sweet Shop Film Director
James Solomon Flying Fish Film Director
Nich Cunningham Franklin Road Sound Design
Links
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