| Title | A FAIR RIDE FOR ALL |
| Brand | VIRGIN MOBILE AUSTRALIA |
| Product / Service | MOBILE AND DATA PLANS |
| Category | A05. Consumer Services |
| Entrant | ONE GREEN BEAN Sydney, AUSTRALIA |
| Entrant Company: | ONE GREEN BEAN Sydney, AUSTRALIA |
| Advertising/Web Design Agency: | ONE GREEN BEAN Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Kat Thomas | One Green Bean | Managing Director |
| Matt Kendall | One Green Bean | Digital Communications Strategist |
| Chrisy Long | One Green Bean | Social Media Manager |
| Nick Ross-Edwards | One Green Bean | Online Community Manager |
| Chris Gillespie | Future Büro | Creative Director |
| Andrew Bateman | Future Büro | Technical Director |
| Stef Rousset | Future Büro | Project Manager |
A Fair Ride For All saw bikes being hidden in secret locations across five states with clues released via the campaign hub - FairRide.com.au. To join the hunt, users liked the bikes they wanted to win and then followed the clues on the site's Google Map. Facebook's open graph pushed notifications into users Facebook newsfeeds. Users could also save down calendar events for each hunt. The site was optimised for mobile, ensuring hunters could participate on the go. Nearly 100,000 visitors spent an average 8.5mins on the site, with 12mins on mobile - generating over 30,000 social actions.