| Title | THE AFFECTING TV |
| Brand | SAMSUNG |
| Product / Service | SMART TV |
| Category | B01. Corporate Information |
| Entrant | OPENTIDE GREAT CHINA Beijing, CHINA |
| Entrant Company: | OPENTIDE GREAT CHINA Beijing, CHINA |
| Advertising/Web Design Agency: | OPENTIDE GREAT CHINA Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Jack Hao | Opentide China | Creativ Director |
| Jacky Chen | Opentide China | Assistant Creative Director |
| Zuoyu Liu | Opentide China | Art Director |
| Peng Yu | Opentide China | Art Director |
Smart TV is a new product which can really interact with users, so catch the "Interaction" as the creative point of the banner. Conbine 2 ad positions (1 usual position and 1 rich media position) to work together. users should open the camera in their computers, and use their hands to touch the button so that the girl in the banner can show the reaction, which can bring the real interacting experiencto users.