MAGIC BOX

TitleMAGIC BOX
BrandSUNTORY
Product / ServiceMOUNTAIN DEW
CategoryA02. Fast Moving Consumer Goods
EntrantTOKYU AGENCY Tokyo, JAPAN
Entrant Company:TOKYU AGENCY Tokyo, JAPAN
Advertising/Web Design Agency:TOKYU AGENCY Tokyo, JAPAN

Credits

Name Company Position
Tetsushi Kawachi Tokyu Agency Tokyo Creative Director
Tetsushi Kawachi Tokyu Agency Tokyo Planner
Tetsushi Kawachi Tokyu Agency Tokyo Art Director
Hideaki Morohashi Tokyu Agency Tokyo Planner
Hironori Onoe Ciraf Producer
Takeshi Nishizawa Rainbow Japan Web Director
Takashi Saiki Rainbow Japan Designer
Misaki Nakamura Rainbow Japan Designer
Toshikatu Kosuka Rainbow Japan Designer
Satoshi Mori Easeback Director
Daichi Yasuda Vuno Animator
Naoya Sanuki Oddjob Animator
Tofubeats Music
Akeem Coordinator
Shingostar Oddjob Producer
Yohey Kondo Oddjob Production Manager

Brief Explanation

Mountain Dew has supported uplifting young people around the world who enjoy skateboarding. In Japan,Mountain Dew had just launched, so we need to make lovers of Mountain Dew. It's skaters. There are many skaters in Japan. However, only a few can do an "ollie" well. How can Mountain Dew uplift the rest of the people? We've created a device to solve it. It's called the "MAGIC BOX". It was on exhibit at Harajuku where many skaters visit frequently. People who can not do an "ollie", can do an "ollie" through this divice.

Links

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