| Title | HENNESSY ARTISTRY 2011 HALO LIVE WEBCAST |
| Brand | MHD CHINA |
| Product / Service | FINE SPIRITS |
| Category | D01. Integrated Digital Campaign |
| Entrant | WWWINS ISOBAR Shanghai, CHINA |
| Entrant Company: | WWWINS ISOBAR Shanghai, CHINA |
| Advertising/Web Design Agency: | WWWINS ISOBAR Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Joe Lv | Wwwis Isobar | Account Director |
| Alex Wang | Wwwis Isobar | Account Executive |
| Cherry Tang | Wwwis Isobar | Media Practice Leader |
| Kenny Liu | Wwwis Isobar | Media Supervisor |
| Ciacia Hu | Wwwis Isobar | Associate Creative Director |
| Evelyn You | Wwwis Isobar | Senior Planner |
Halo, the biggest end-of-year Hennessey Artistry party was constrained by geographic limitation with regard to audience participation. Isobar launched the brand’s first live webcast in China and, through the live event propaganda and the interaction with live show, successfully drove over three million participations that delivered the Halo experience online.