| Title | JOIN THE CHINA BEAT |
| Brand | COCA-COLA GREATER CHINA |
| Product / Service | COCA-COLA |
| Category | D01. Integrated Digital Campaign |
| Entrant | WWWINS ISOBAR Shanghai, CHINA |
| Entrant Company: | WWWINS ISOBAR Shanghai, CHINA |
| Advertising/Web Design Agency: | WWWINS ISOBAR Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Tim Doherty | Wwwins Isobar | Creative Partner |
| Jennifer Lin | Wwwins Isobar | Business Director |
| Amanda Lai | Wwwins Isobar | Planning Director |
| Cherry Tang | Wwwins Isobar | Media Practice Leader |
| Michelle Yu | Wwwins Isobar | Project Force Director |
| Mike Chang | Wwwins Isobar | Technology Solution Architect |
| Evelyn You | Wwwins Isobar | Planner |
| Beth Hsu | Wwwins Isobar | Intelligence Associate Director |
| Vigo Deng | Wwwins Isobar | Creative Strategist |
| Baby Guo | Wwwins Isobar | Art Director |
| Nana Zheng | Wwwins Isobar | Senior Experience Designer |
| Cain Peng | Wwwins Isobar | Copywriter |
| Linne Chen | Wwwins Isobar | Senior Producer |
| Roy Wang | Wwwins Isobar | Producer |
| Vanilla Chen | Wwwins Isobar | Interactive Design Director |
| Jasmin Xu | Wwwins Isobar | Media Manager |
| Jessica Lam | Wwwins Isobar | Account Director |
| Enya Chang | Wwwins Isobar | Project Manager |
| Jojo Zhang | Wwwins Isobar | Project Coordinator |
| Terry Tsai | Wwwins Isobar | Senior System Engineer |
A major sponsor of the 2012 London Olympics, Coca-Cola wanted to elicit as much passion from China’s 1.3 billion people as during the 2008 Beijing Games, calling everyone to “Join the China Beat” and submit 100 million beats to support the China Olympians. From a variety of touch points, including an online DIY tool, freestyle upload, interactive Baidu search ad and a co-branded Angry Birds online game, over 195 million beats were collected, achieving the KPI in 1/3 of the campaign’s time, and resulting in a crowd-sourced anthem to cheer the athletes and help transform London into their home ground.