| Title | MINI X MINI |
| Brand | COCA-COLA GREATER CHINA |
| Product / Service | COCA-COLA |
| Category | C01. Viral Video |
| Entrant | WWWINS ISOBAR Shanghai, CHINA |
| Entrant Company: | WWWINS ISOBAR Shanghai, CHINA |
| Advertising/Web Design Agency: | WWWINS ISOBAR Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Tim Doherty | Wwwins Isobar | Creative Partner |
| Jennifer Lin | Wwwins Isobar | Business Director |
| Amanda Lai | Wwwins Isobar | Planning Director |
| Cherry Tang | Wwwins Isobar | Media Practice Leader |
| Michelle Yu | Wwwins Isobar | Project Force Director |
| Mike Chang | Wwwins Isobar | Technology Solution Architect |
| Edith Chou | Wwwins Isobar | Planner |
| Beth Hsu | Wwwins Isobar | Strategic Intelligence Associate Director |
| Denver Qin | Wwwins Isobar | Creative Director |
| Cain Peng | Wwwins Isobar | Copywriter |
| Linne Chen | Wwwins Isobar | Senior Producer |
| Roy Wang | Wwwins Isobar | Producer |
| Vanilla Chen | Wwwins Isobar | Interactive Design Director |
| Eric Wang | Wwwins Isobar | Assistant Media Planner |
| Jessica Lam | Wwwins Isobar | Account Director |
| Jane Yao | Wwwins Isobar | Account Executive |
| Enya Chang | Wwwins Isobar | Project Manager |
| Jolins Wu | Wwwins Isobar | Associate Project Manager |
| Terry Tsai | Wwwins Isobar | Senior System Engineer |
| Robert Li | Wwwins Isobar | Presentation Designer |
To launch new 300ml "mini" packaging, Coca-Cola wanted an engaging idea to create maximum impact with their youthful target audience. Beginning with an ingenious Mini Cooper partnership, a breakthrough viral video was created. Creating a stunt-like scenario, users were treated to a compelling performance of Minis (Mini Packs drawn on top of Mini Coopers) traveling through a young man’s “larger than life” pockets. Results were impressive within one month. Video views exceeded 2.8 million. On average, the media exposure generated per cost increased by 40% compared to other campaigns. On social networks, over 100 discussions and 26,000 interactions were created.