Title | WORLD'S FIRST ONLINE KINETIC ENERGY TRANSFER EXPERIMENT |
Brand | AUDI INDIA |
Product / Service | AUDI R18 E-TRON QUATTRO |
Category | A03. Cars & Automotive |
Entrant | CREATIVELAND ASIA Mumbai , INDIA |
Entrant Company: | CREATIVELAND ASIA Mumbai, INDIA |
Advertising/Web Design Agency: | CREATIVELAND ASIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Sajan Raj Kurup | Creativeland Asia | Chairman And Chief Creative Officer |
Vikram Gaikwad | Creativeland Asia | Executive Creative Director |
Anu Joseph | Creativeland Asia | Executive Creative Director |
Satya Shetty | Creativeland Asia | Chief Implementations Officer |
Roy Menezes | Creativeland Asia | Creative Director |
Avdhi Jain | Creativeland Asia | Art Director |
Bryan Elijah | Creativeland Asia | Art Director |
Vinit Bharucha | Creativeland Asia | Copywriter |
Siddhartha Menon | Creativeland Asia | Copywriter |
Kiran Nandwani | Creativeland Asia | Account Executive |
We created the world’s first online kinetic energy transfer system to promote the Audi R18 e-tron quattro® at the 2012 24-hours of Le Mans. Its electric component harnesses kinetic energy which would otherwise have been lost during braking and transfers it to the front wheels of the R18 TDI e-tron whenever required. A first for Audi at Le Mans. On the website, users could generate kinetic energy by waving their arms around in front of their webcam to power an online Audi R18 around the Le Mans circuit. A leaderboard displayed the total distance individual users powered the car. user name: s.s@gmail.com password: s