WORLD'S FIRST ONLINE KINETIC ENERGY TRANSFER EXPERIMENT

TitleWORLD'S FIRST ONLINE KINETIC ENERGY TRANSFER EXPERIMENT
BrandAUDI INDIA
Product / ServiceAUDI R18 E-TRON QUATTRO
CategoryA03. Cars & Automotive
EntrantCREATIVELAND ASIA Mumbai , INDIA
Entrant Company:CREATIVELAND ASIA Mumbai, INDIA
Advertising/Web Design Agency:CREATIVELAND ASIA Mumbai, INDIA

Credits

Name Company Position
Sajan Raj Kurup Creativeland Asia Chairman And Chief Creative Officer
Vikram Gaikwad Creativeland Asia Executive Creative Director
Anu Joseph Creativeland Asia Executive Creative Director
Satya Shetty Creativeland Asia Chief Implementations Officer
Roy Menezes Creativeland Asia Creative Director
Avdhi Jain Creativeland Asia Art Director
Bryan Elijah Creativeland Asia Art Director
Vinit Bharucha Creativeland Asia Copywriter
Siddhartha Menon Creativeland Asia Copywriter
Kiran Nandwani Creativeland Asia Account Executive

Brief Explanation

We created the world’s first online kinetic energy transfer system to promote the Audi R18 e-tron quattro® at the 2012 24-hours of Le Mans. Its electric component harnesses kinetic energy which would otherwise have been lost during braking and transfers it to the front wheels of the R18 TDI e-tron whenever required. A first for Audi at Le Mans. On the website, users could generate kinetic energy by waving their arms around in front of their webcam to power an online Audi R18 around the Le Mans circuit. A leaderboard displayed the total distance individual users powered the car. user name: s.s@gmail.com password: s

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