| Title | NATURE DOESN'T INFORM |
| Brand | BANK OF THE PHILIPPINE ISLANDS |
| Product / Service | BPI FAMILY AUTO LOANS |
| Category | C01. Viral Video |
| Entrant | McCANN WORLDGROUP PHILIPPINES Makati City, THE PHILIPPINES |
| Entrant Company: | McCANN WORLDGROUP PHILIPPINES Makati City, THE PHILIPPINES |
| Advertising/Web Design Agency: | McCANN WORLDGROUP PHILIPPINES Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Budjette Tan | Mccann Worldgroup Philippines | Executive Creative Director |
| Ron Roman | Mccann Worldgroup Philippines | Creative Director |
| Bojo Torres | Mccann Worldgroup Philippines | Art Director |
| Chino Jayme | Mccann Worldgroup Philippines | Copywriter |
| Mattel Soliven | Mccann Worldgroup Philippines | Account Director |
| Pat Cortes | Mccann Worldgroup Philippines | Account Manager |
| Tonico Maningat | Mccann Worldgroup Philippines/Inc. | Digital Optimization Manager |
The deluge of natural calamities in the Philippines left Filipinos with the trauma of property damage. They were now hesitant to invest for fear of losing it again to another unpredictable typhoon. BPI Family Auto Loans, in order to reinvigorate the Filipino spirit, offered their regular Auto Loan with a premium - the inclusion of acts the of God coverage in their insurance. To advertise this, they got an infamous victim of calamity, Chris Lao, to do a spoof of his popular news rant - this time communicating the need to be prepared for any calamity with BPI Auto Loans.