| Title | CRICKET STOCK EXCHANGE SEASON 2 |
| Brand | MARUTI SUZUKI |
| Product / Service | CRICKET STOCK EXCHANGE SEASON 2 |
| Category | C05. Games |
| Entrant | HUNGAMA DIGITAL SERVICES Mumbai, INDIA |
| Entrant Company: | HUNGAMA DIGITAL SERVICES Mumbai, INDIA |
| Advertising/Web Design Agency: | HUNGAMA DIGITAL SERVICES Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Carlton D'silva | Hungama Digital Services Pvt. Ltd. | Chief Creative Officer |
| Kamal Amesur | Hungama Digital Services Pvt. Ltd. | Creative Director |
Cricket and stock market trading are a big hit with Indians. The idea was to create a concept around both to achieve maximum participation by cricket lovers. The campaign was backed by leading cricket analyst Ayaz Memon. The objective was to get the brand associated with a cricket property that would be credible and engaging. An online game called Cricket Stock Exchange (CSX) was created, which worked like the real stock market. CSX is a virtual trading game where users can trade shares of their favorite cricket players and teams. The website currently boasts of over 150,000 registered users