Title | WIND OF GE FUTURE FOLKLORE |
Brand | GENERAL ELECTRIC |
Product / Service | MANUFACTORY |
Category | A01. Corporate Information |
Entrant | TBWA\SHANGHAI, CHINA |
Entrant Company: | TBWA\SHANGHAI, CHINA |
Advertising/Web Design Agency: | TBWA\SHANGHAI, CHINA |
Name | Company | Position |
---|---|---|
Dwayne Koh | Tbwa\shanghai | Group Creative Director |
Scarlett Lok | Tbwa\shanghai | Head Of Digital |
Yong Yu | Tbwa\shanghai | Senior Art Director |
Haiyang Yu | Tbwa\shanghai | Copy Writer |
Allen Chen | Tbwa\shanghai | Senior Digital Producer |
Future Folklore is a series of 3 animated fables with a modern twist. It demonstrates how the imagination present in Chinese folklore stories is now being used in GE’s innovative technology to solve modern issues. In Chinese folklore, characters used imagination and smarts to overcome the challenges they faced. Today, GE harnesses the power of imagination to make life better for people around the world. The stories were seeded in major financial and business sites as short video banners. This sparked interest in the complete fables as they were released one by one on GE’s Sina Weibo page.