WIND OF GE FUTURE FOLKLORE

TitleWIND OF GE FUTURE FOLKLORE
BrandGENERAL ELECTRIC
Product / ServiceMANUFACTORY
CategoryA01. Corporate Information
EntrantTBWA\SHANGHAI, CHINA
Entrant Company:TBWA\SHANGHAI, CHINA
Advertising/Web Design Agency:TBWA\SHANGHAI, CHINA

Credits

Name Company Position
Dwayne Koh Tbwa\shanghai Group Creative Director
Scarlett Lok Tbwa\shanghai Head Of Digital
Yong Yu Tbwa\shanghai Senior Art Director
Haiyang Yu Tbwa\shanghai Copy Writer
Allen Chen Tbwa\shanghai Senior Digital Producer

Brief Explanation

Future Folklore is a series of 3 animated fables with a modern twist. It demonstrates how the imagination present in Chinese folklore stories is now being used in GE’s innovative technology to solve modern issues. In Chinese folklore, characters used imagination and smarts to overcome the challenges they faced. Today, GE harnesses the power of imagination to make life better for people around the world. The stories were seeded in major financial and business sites as short video banners. This sparked interest in the complete fables as they were released one by one on GE’s Sina Weibo page.

Links

Entry URL