GROW FOR GOLD

TitleGROW FOR GOLD
BrandSCHWEPPES
Product / ServiceSOLO
CategoryC02. Viral & Email Marketing, e-cards etc.
EntrantBMF Melbourne, AUSTRALIA
Entrant Company:BMF Melbourne, AUSTRALIA
Advertising/Web Design Agency:BMF Melbourne, AUSTRALIA

Credits

Name Company Position
David Klein Bmf Melbourne Executive Creative Director
Chris Andrews Bmf Melbourne Art Director
Callum Fitzhardinge Bmf Melbourne Copywriter
Jake Courage Bmf Melbourne Account Director
Warren Davies Bmf Melbourne Digital Architect
Rhett Ortlipp Bmf Melbourne Editor

Brief Explanation

SOLO wanted to raise awareness of their Olympic-themed SOLO Gold can during the London 2012 Olympics. As an unofficial sponsor with a budget of only $5000, how do we do that? Australia has never won Gold in the whitewater kayak, and we discovered why: the moustache. From SOLO’s 'extensive' experience with kayaking (approximately two ads in the '80's) we know you can’t kayak like a champion without one. So we launched an email and social media campaign encouraging the team to grow for gold.

Links

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