| Title | ULTRABOOK IS COMING CAMPAIGN |
| Brand | INTEL |
| Product / Service | ULTRABOOK |
| Category | D01. Integrated Digital Campaign |
| Entrant | MRM WORLDWIDE Beijing, CHINA |
| Entrant Company: | MRM WORLDWIDE Beijing, CHINA |
| Advertising/Web Design Agency: | MRM WORLDWIDE Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Joanna Hou | Mrm Beijing | General Manager |
| Joseph Wang | Mrm Beijing | Group Account Director |
| Daniel Li | Mrm Beijing | Associate Account Director |
| Allen Zhao | Mrm Beijing | Account Executive |
Ultrabook is an new concept and new category to computing consumption. Intel as the Ultrabook owner would like to Drive massive awareness of Ultrabook in social fun way and Drive TA emotional attachment to Ultrabook via showing Ultralife and amplifying it via Social media and video sharing sites. We leverage celebrity and social media create this online/offline activity to approach TA with “Ultrabook is coming” message.