| Title | INTEL GAME SERVICE PLATFORM CAMPAIGN |
| Brand | INTEL |
| Product / Service | INTEL HD GRAPHIC CARD |
| Category | D01. Integrated Digital Campaign |
| Entrant | MRM WORLDWIDE Beijing, CHINA |
| Entrant Company: | MRM WORLDWIDE Beijing, CHINA |
| Advertising/Web Design Agency: | MRM WORLDWIDE Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Joanna Hou | Mrm Beijing | General Manager |
| Joseph Wang | Mrm Beijing | Group Account Director |
| Daniel Li | Mrm Beijing | Associate Account Director |
Gamer demand is one of critical point to lead to computer refresh even the CPU upgrading, and how to demonstrate the performance improvement from CPU benefit and convince gamer the performance of HD graphic card in CPU is same as the independent graphic card, that is big challenge for Intel. We create an integrated campaign to engage and educate gamer from emotional and physical illustration, which leverage the popular game assets, popular gaming plays and other hot topics to influence gamer as well as search engine, IT portals, Game portals and IGA as the vehicle to promote CPU with HD graphic card.