| Title | NBA |
| Brand | ADIDAS |
| Product / Service | SPORTSWEAR |
| Category | A04. Other Consumer Products |
| Entrant | TBWA\SHANGHAI, CHINA |
| Entrant Company: | TBWA\SHANGHAI, CHINA |
| Advertising/Web Design Agency: | TBWA\SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Edmund Choe | Tbwa\shanghai | Cco |
| Ong Kien Hoe | Tbwa\shanghai | Group Creative Director |
| Kevin Lunsong | Tbwa\shanghai | Associate Creative Director |
| Alex Avis | Tbwa\shanghai | Senior Copywriter |
| Nokia Wang | Tbwa\shanghai | Senior Copywriter |
| Haydn Evans | Tbwa\shanghai | Producer |
| Fabrice Sanchez | Six Toes | Director |
| Thomas Stavonhagen | Six Toes | Producer |
| Ty | Musician | |
| Erasmus Williams | Sound Engineer |
A toy Dwight Howard and Derrick Rose battle the streets to play ball, coming up against giants that want to crush them, monstrous metal automobiles that want to make them into road kill, and a hound from hell that wants to rip them limb from limb.